The Master of Business Administration in Marketing (MBA- Marketing) program seeks to
develop professional skills in students needed to tackle the challenges of today's dynamic
and complex business environment. This program is designed to equip students with the
theoretical insights, analytical capabilities and professional skills required for business
leaders as well as functional managers of wide array of business fields. This program is
relevant to undergraduate students from management and other disciplines as well as
lower and middle level corporate managers from different industry sectors who aspire to
be promoted in higher-level executive positions.
The program will ingrain the knowledge, skills and attitude in students needed to
successfully lead a unit, functional area, project or the entire business organization
wherever they join. The relevance of knowledge and skills gained during the program will
increase as they climb corporate hierarchy.
However, the knowledge and skills gained
during the program will be highly relevant
just after the completion of MBA degree
particularly if the students aspire to become
entrepreneurs, business analysts, and
associate marketing consultants. Besides
foundation and core theoretical courses,
students will undergo seminar, practicum
courses, experiential learning project and
dissertation, which will inculcate in them
the skills to handle marketing related issues
within the organization alongside improving
external stakeholder relations, and giving
the right direction to the entire organization
by navigating the wave of complexity,
diversity and uncertainty.