Personal Information

Name                                    :            SUSHIL AWALE

Date of Birth                        :            18^th October 1972

Address                                :            Subidhanagar, Subidhamargh 693, Ward No.32, Kathmandu

Gender                                 :            Male

Marital Status                      :            Married

Contact                                :            9851049491 (M), Tel: 5104614

Facebook Page                  :            Services Marketing Scholars

Email                                    :            sushil.awale@cdm.tu.edu.np; bricksushil@gmail.com

PhD Scholar                     :          Tribhuvan University, Kathmandu, Nepal, 2020

Thesis                                  :          Impact of Tourism promotion on Nepalese Business

M.Phil (Marketing)              :            Tribhuvan University, Kathmandu, Nepal, 2017

Thesis                                  :            Effectiveness of Educational Services’ Print Ad in Higher Education

M.A. (Sociology)                 :            Tribhuvan University, Kathmandu, Nepal, 2005

Thesis                                  :            Impact of Jyapu Samaj in and out of Jyapu Community in Lalitpur Sub-Metropolitan City

MBA (Marketing)                :            Tribhuvan University, Kathmandu, Nepal, 2000

Thesis                                  :            Study on Marketing of Bricks in Kathmandu Valley: It's Present Position, Problems, and Prospects

BBA                                      :            Tribhuvan University, Kathmandu, Nepal, 1995

+2                                          :            Col Satsangi’s Kiran Memorial Public School, New Delhi, CBSE Board, India, 1992  

S.L.C.                                   :            Bhanu Bhakta Memorial Secondary Boarding School, Maharajgunj, Kathmandu, 1989

2022- till date                       -Director of MBA-Marketing, Tribhuvan University, CDM

2021- till date                       -Secretary of Nepalese Marketing Association                    

Associated as a Faculty in Following Institutions

2013- till date                        - Asst. Prof. at Central Department of Management, Tribhuvan University, Kritipur (Permanent in 2017)

2018 -till date                        - Visiting Faculty, Kathmandu University School of Management

2017- till date                        - Shanker Dev Campus, Tribhuvan University

• Awale, S. (2021). Services Marketing with Nepalese Perspective (5th ed.). Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

•  Awale, S., Shrestha, B., Acharya, P. & Dahal, B. (2020). Bazar Shastra Bebasthapan: Marketing Management. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S. (2020). Praramvic Bazar Shastra: Elementary Marketing Class 11. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S. (2020). Praramvic Bazar Shastra: Elementary Marketing Class 12. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S., Thapa, S. and Duwadi, R. P. (2019). Aadharbhut Bazar Shastra: Fundamental Principles of Marketing. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S., Thapa, S. and Duwadi, R. P. (2019). Fundamental Principles of Marketing. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S., Thapa, S. and Duwadi, R. P. (2018). Fundamentals of Marketing. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S. and Koirala, K. D. (2017). Elementary Marketing: Praramvic Bazaar Shastra (8th ed.). Kathmandu: Buddha Academic Publishers and Distributors Private Limited. 

• Awale, S. (2014). Principles of Services Marketing. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S., Shrestha, B., Acharya, P. & Dahal, B. (2022). Marketing Management (4^th ed.). Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

• Awale, S. (2017). Sewa Ko Bazarshastra: Services Marketing. Kathmandu: Buddha Academic Publishers and Distributors Private Limited.

Research Articles   

• Awale, S. (2023). Socio-economic impact of caste based organization in and out of that caste in Lalitpur metropolitan (Reference to Jyapu samaj). KIC International Journal of Social Science and Management, 1(1), 43-53.

  • Awale, S. & Shrestha, B. K. (2022). Effectiveness of Print Advertising Practices of Higher Education Services in Nepal. Journal of Promotion Management, 28(1), 1-19, DOI: 10.1080/10496491.2021.1955079

  • Awale, S. (2022). Exploring Marketing Consideration in Nepalese Tourism during COVID-affected Era. Nepalese Journal of Hospitality and Tourism Management, 3(1), 34-43.

  • Awale, S. (2022). Tourism Promotion Practices in Nepal and Its Effects on Internal Tourists. Perspectives on Higher Education: Journal of TUTA University Campus, 13, 57-66.

  • Awale, S. (2021). Factors Determining Choice of Management College in Kathmandu. Journal of Management, 4(1), 95-108. DOI: https://doi.org/10.3126/jom.v4i1.38686

  • Awale, S. (2020). Market Orientation of Tribhuvan University Colleges. Journal of Nepalese Business Studies, 13(1), 135-146. DOI: https://doi.org/10.3126/jnbs.v13i1.34725

  • Awale, S. (2019). Preferences toward carbonated soft drinks among youth. Perspective on higher Education. Journal of TUTA University Campus, 11, 155-164.

  • Awale, S. and Thapa, G. (2016). Television Watching Habits of Children in Kathmandu. DAV Research Journal, 1 (1), 70-73.

  • Awale, S. (2014). Consumer Expenditure on Services in Kathmandu. ORSN International Conference 2014: Operation Research Application in Developing Countries, Proceeding Book, 7, 283-287.

  • Awale, S. (2014). Where Customers Are Employees and Employees Are Customers. Journal of Management and Development Economics, 3, 166-172.

  • Awale, S. (2013). Services Marketing in Nepal. Journal of Management and Development Economics, 2, 1-9.

• Awale, S. (2011). Brick Marketing in Kathmandu. Pravaha: Journal of Management 17(17), 121-126.

• Awale, S. (2011). Love Triangle in Marketing. Journal of Multi Disciplinary Studies, 1(1), 142-149.